Making and shaping brands
Build and develop your most valuable asset
Successful brands own space in our lives. They stand out, have a purpose, they mean something. There’s nothing nebulous about building a brand. We use tried and tested processes which may well be why you ‘buy into’ the propositions of some very successful organisations.
For us, it always starts with getting under the skin of your target audience’s needs and wants. We work with you to develop a consistent identity which engages your audience, tells your story and communicates your values. We can take care of any aspect of your brand identity.
“The advisory services and guidance has helped us shape our in-house marketing teams, and Carswell Gould’s delivery service has given us a strong brand, web and media presence. It’s not just the delivery of these services that has impressed me. It’s the way in which the team has worked with us to navigate and deliver solutions which we simply could not have done on our own. Carswell Gould has gone not just an extra mile but every step of the marathon. Every member of the Carswell Gould team is a passionate advocate for positive change – their enthusiasm and approach has helped give the Trust the best possible start.”
Janet Owen – CEO, Hampshire Cultural Trust
Making and shaping a brand typically includes:
- Research and brand auditing
- Visual and verbal identity creative
- Trademarking and brand protection
- Brand proposition development
- Messaging and brand story
- Creative and design guidelines
- Brand activation and launch events
- Brand rationalisation and re-branding
- PR comms and stakeholder engagement
- Commercial and media partnerships
- Sponsorship and brand ambassadors